Building a Brand Workshop – April 28, 2011 4-7 pm
Academy District 20
1110 Chapel Hills Drive
Colorado Springs, CO 81051
A brand is not a tagline or logo. A brand is a promise about who you are. So what does your library represent? Strong brands are built everyday and evoke emotion every time you hear or see a company’s name. Like many for-profit businesses, libraries are looking to create a meaningful and lasting brand that evokes emotion and re-positions them in the minds of their patrons. This workshop will cover the basics of what it takes to create a brand. Libraries of all types and sizes will benefit from understating where to start their own brand journey.
1. Provide an overview of what “branding” is
2. Outline and review the steps necessary to complete a branding project.
3. Help you set the stage for your branding journey.
We hope to see you there!
CASL Advocacy Chair
Filed under: Advocacy |