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Building a Brand Workshop April 28th

You’re Invited!

Building a Brand Workshop – April 28, 2011 4-7 pm

Academy District 20

1110 Chapel Hills Drive

Colorado Springs, CO 81051

A brand is not a tagline or logo. A brand is a promise about who you are. So what does your library represent? Strong brands are built everyday and evoke emotion every time you hear or see a company’s name. Like many for-profit businesses, libraries are looking to create a meaningful and lasting brand that evokes emotion and re-positions them in the minds of their patrons.  This workshop will cover the basics of what it takes to create a brand. Libraries of all types and sizes will benefit from understating where to start their own brand journey.

Objectives:

1. Provide an overview of what “branding” is

2. Outline and review the steps necessary to complete a branding project.

3. Help you set the stage for your branding journey.
Please RSVP

For more information, please contact Christine Schein at
christine.schein@asd20.org 

We hope to see you there!
Christine Schein
CASL Advocacy Chair
Yvonne Miller
CASL President

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