I’ve noticed that nearly every district in the metro area has a bond and mill levy for decision on the ballot this year. In our district, the literature promoting the passage of these issues places libraries (in the form of library clerks and librarians) squarely on the chopping block. Given the wild economic ride we’ve been on this fall, I’m quite worried.
While my partner librarian and I think we’ve been advocating for our program, we routinely come across staff members, parents, and students who envision a librarian’s job as unchanged from the past; and I mean the DISTANT past. (“Wow, I’d love to be a librarian and read all day!”) According to the Pew Internet & American Life Project, “members of Gen Y are the leading users of libraries for help solving problems and in more general patronage.” So the technology loving Generation Y gets it. How can we get everyone else to understand the breadth of a librarian’s duties?
So my bigger question (and I hope there are as many responses as there are readers) is this–what have you found to be the most effective methods of promoting your program?
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